There is a small shop on the opposite side of the door. There are two husband and wife living in the shop. They have no food to eat. When they see many rotten pears thrown away at home, they pick them up and peel them and dig out their rotten eyes.
As soon as they are very sweet, they cut the broken pears into small pieces, and sell them for five yuan for a copper coin. The business is very prosperous.
Later, the couple went to Yujia fruit store to buy baskets of rotten pears.
Anyway, the pear rotten is not worth the money, Yu Jiale got its place and sold it to them at a low price.
When they bought more, the couple pared the pears and put them into a vat to marinate them with sugar. This made them more delicious and sold more quickly on the market.
Later, the couple bought rotten pears everywhere, peeled off their skins and boiled them into pear juice to make paste sugar.
No pear to eat in spring, people want to eat pear paste sugar, suddenly became a famous product in the south.
The next year, the imperial ministers went to Zhabei District of Shanghai for a tour. They bought pear paste sugar, which was sweet, sour and delicious, and took it to Beijing to present it to Empress Dowager Cixi.
Cixi was coughing and felt delicious after eating it, so she ordered the couple to pay tribute to pear paste sugar.
This time, the couple's business has grown, and they officially opened a pear paste shop.
The owner of Yu's fruit shop inquired secretly, and finally knew that the pear paste sugar was made of rotten pears. He was envious and envious, and even more afraid of offending the emperor.
At night, he wrote a piece of paper with the words "heaven knows" and pasted it on the door of the pear paste shop of the couple.
The next day, the couple looked at the three words "heaven knows". After a while, they knew that someone was making trouble.
The male boss laughed and said, "I'm thinking of a brand name. Today, someone wrote the font size and delivered it to the door. It's wonderful. Even the emperor has eaten the pear paste sugar in my shop. He is the son of heaven today and should be called "heaven knows". Use these three words as my sign
He wrote the signboard very big. When the visitor asked, he knew that both the emperor and the Empress Dowager loved to eat pear paste sugar, and the business was better.
The owner of the fruit shop in Yujia can't swear, but makes people's business more prosperous, and the word is used, which makes him more angry.
He also drew a turtle on the wall of the pear paste shop, his head retracted in his belly, and he also wrote "shameless".
The next day, the couple at the pear paste shop were stunned and said in unison:
"We use tortoise as a trademark. Pear paste sugar can relieve cough, prolong life, tortoise is also longevity
Since then, the trademark has become a well-known trademark in Shanghai.
The boss of Yujia fruit shop is undoubtedly a smart man with delicate mind and various means. However, this kind of intelligence lacks foresight and pattern. He breaks through the bottom line and principle of life by any means in order to make a small profit, and finally makes a fool of himself and is defeated.
Li Gao Dian and his wife are a pair of great wisdom. No matter how bad and provocative the fruit shop owners are, they always remain unmoved, with a generous and kind heart, and do their duty well.
What is wisdom? Every setback and plot can be regarded as an opportunity to pursue advantages and avoid disadvantages.
Even if you are trampled on by others, you will be able to take advantage of others' shoes while they are lifting their feet.
This is wisdom! And it's great wisdom, the top wisdom!