A few days ago, the 21st century economic report, 21 Financial clients, Zhihu and Kuai company jointly released the "China Tide economy · 2020 top 100 online cities", Guiyang ranked 28th.
Night view of flower orchard."Internet red city" is a popular word with the development of new media. "China Chaozhou economy · 2020 top 100 online cities list" sets 18 secondary indicators around five dimensions of network popularity index, live broadcast index, tidal life index, industrial development index and impression index, which provides a comprehensive perspective for the study of the influence and industrial layout of each city.
Guiyang has been selected into the list of "top 100 net red cities". It is due to the emergence of a number of unique city brands in the process of building large-scale economic cities, which has given new impetus to economic development. Among them, huaguoyuan business district, one of the Internet red landmarks in Guiyang.
At present, based on the resources endowment of the whole district, Nanming District is striving to build a "one network, four chain" medium and high-end consumption industry system, constantly improve the energy level of huaguoyuan business district, and build it into a modern fashion theme consumption center integrating fashion shopping, fashion consumption, leisure and entertainment, catering and food and other functions.
Million traffic promotes network heat
The network popularity index objectively reflects the attention degree of events, people, brands and regions on the Internet. The higher the index is, the higher the degree of attention is. With a "million level flow" huaguoyuan business district integrates residential, commercial, office buildings, apartments, schools, shopping malls, hospitals and parks, with its own "Internet red gene", bringing more possibilities for the regional economic development.
On April 15, this year, the "cultural tourism industry recovery conference and China travelers conference" jointly sponsored by Guizhou Tourism Association and Ctrip group released 100 excellent travel routes in Guizhou, and huaguoyuan twin towers were selected as the "online red city landmark punch in trip (Chongqing + Guizhou cross province tour)".
Data from the shaking platform also show that there are nearly 200 topics related to flower orchard, including 200 million times the number of playgrounds in the orchard. On Sina micro-blog, the number of tiktok launched by the orchard is more than 310 thousand, and the topic "flower orchard" read Liang Chao 2 million times.
With the location advantages, business clusters, business culture, network heat, many media also focus on the flower orchard.
In October 2017, on the occasion of the 68th anniversary of the founding of the people's Republic of China, CCTV launched a series of theme activities, in which landmark buildings in 33 cities staged theme lighting shows, among which the twin towers of huaguoyuan are shining; in October 2018, the documentary "magnificent Oriental tide" with the theme of "40 years of reform and opening up" was broadcast, in which urban landmark buildings in Guizhou appeared In September 2019, huaguoyuan Twin Towers lighting show has unique charm; in September 2019, the people's network held a city joint light show with the theme of "expressing love to the motherland", which, together with 83 landmark buildings in other provinces and cities, made a high-profile "show of love" to the motherland and light up the night sky; in May 2020, in Guizhou, the third season of aerial photography of China, huaguoyuan was selected to describe urban life in Guiyang Square dance as a typical representative More and more tourists have listed gourmet food, night view, clock out and take photos in huaguoyuan business district as necessary tourism items in Guizhou and Guiyang.
The Webstar anchor in the flower orchard is carrying out live broadcasting with goods.Massive live broadcasting stimulates consumption potential
From the gorgeous and resplendent flower orchard twin tower light show to the vigorous flower and fruit garden thousand people square dance, the reason why "net red city" can be popular is closely related to the city landmark with its own flow characteristics and entertainment and leisure elements. The mobile media, represented by short video and live broadcast, has fully mobilized the enthusiasm of users to record and discover the charm of the city by virtue of its high interaction and strong social attributes. Therefore, the city image has been widely spread.
At 8:00 p.m. on July 15, the people's network "summer night life" entered Guiyang city flower orchard, with the theme of "how high is Guiyang night life", leading netizens to directly attack Guiyang people's night life. Kwai live tiktok broadcast by people.com.cn, micro-blog, jitter, and people's video. The total number of online viewers exceeded 10 million people, and the participation point commented on the breakthrough 200 thousand. 48. On the super topic of sina Weibo, "summer night life" topic read more than 620 million times, and the live broadcast ranked first.
Through mobile phone screens, Guiyang's beautiful scenery, delicious food and local customs can be displayed to the whole country.
Net red anchor tiktok often chooses to shoot videos of his playing the guzheng in the Orchard Park, and upload the video to the "shaking" platform, with the volume of each video being up to several hundred thousand times. While enjoying music, the moonlight in the lotus pond in the park is also well known by netizens.
Wanghong incubation bases have come to the flower and fruit garden to set up camp. Qian Xiaoyang, the person in charge of the first wanghong incubation base, analyzed this phenomenon: "the flower orchard has a high degree of heat on the network, with this heat, you can enhance the identification of the anchor in the network."
Qian Xiaoyang also set up the company in the flower orchard. "I love the flower orchard. It's full of vitality. It's the place where my dream starts." Qian Xiaoyang said that at present, his company regularly carries out two clothing live broadcasting and one liquor live broadcasting every day, with the highest sales volume of more than 600 orders per day. On weekdays, it can also sell more than 300 clothes and more than 100 liquor, and many flower and fruit parks